Will Web 2.0 help deliver Green 2.0?

clock • 5 min read

Social networking sites offer a prime marketing opportunity for green firms to connect with customers, test new products and even generate some serious whuffie

Those business execs used to the quiet mumble of conversation with valued contacts over drinks might pooh-pooh the idea of social networks. Why hunch over a screen updating your LinkedIn profile when you...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Danny Bradbury

View profile
More from Danny Bradbury

US climate action can drive growth and reduce emissions, report says

John Kerry and Philip Hammond call for immediate climate action

More on Marketing

We need to give young men compelling alternatives to meat-heavy diets
Marketing

We need to give young men compelling alternatives to meat-heavy diets

Meat consumption has been declining in the UK, but young men appear to be bucking the trend, driven by pervasive gym culture ideals and protein misinformation, writes Hubbub CEO Alex Robinson

Alex Robinson, Hubbub
clock 09 July 2025 • 4 min read
'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising
Legislation

'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising

Group of advertising firms write to government to call for a ban on fossil fuel marketing ahead of parliamentary debate next week

Amber Rolt
clock 02 July 2025 • 4 min read
Study: Almost half of Gen Z say they would eat 'lab-grown' meat
Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
Stuart Stone
clock 27 June 2025 • 4 min read