Firms to get green advertising guidelines

James Murray
clock

As British Gas criticises green advert ban watchdog insists it is working to clarify what claims are acceptable

Firms confused over how to use green terms in their advertising and marketing campaigns without falling foul of customers or regulators will receive new guidance later this year. The Committees of...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Lloyds pays customers £6m in cashback for green home upgrades

Lloyds pays customers £6m in cashback for green home upgrades

Sum includes £2.5m paid through intermediaries to customers investing in upgrades such as solar panels battery storage, heat pumps, and insulation

clock 06 August 2026 • 3 min read
AkzoNobel halves emissions four years ahead of target

AkzoNobel halves emissions four years ahead of target

AkzoNobel announces it has achieved its 2030 target of reducing Scope 1 and 2 carbon emissions by 50 per cent against a 2018 baseline four years early

clock 05 August 2026 • 2 min read
Ordnance Survey enjoys record growth after mapping out climate data services

Ordnance Survey enjoys record growth after mapping out climate data services

Company posts 10th consecutive year of growth, driven by increased demand for climate data

clock 04 August 2026 • 3 min read