Marketing

Green adverts may be all the rage, but they need to be part of a genuinely green marketing campaign, argues Keith Jones of marketing data firm Acxiom

Government departments and businesses urged to use research to ensure green marketing messages reach receptive audience

Greenwashing index offers customers chance to rate firms' environmental marketing claims

ASA investigating marketing email suggesting third runway at Heathrow would reduce carbon emissions

New survey finds just a fraction of consumers believe businesses are living up to their green claims

Adam Lowry, co-founder of green cleaning products company Method, explains why green firms cannot afford to neglect design and performance when developing new products

New report finds spending on ethical goods and services has almost doubled in five years

ASA upholds complaint that Boeing ad overstates per passenger carbon savings from new 747-8 Intercontinental

FTC and ASA both planning to address concerns over false and exaggerated green advertising claims

Sales of environmentally friendly products expected to rise this year as consumer interest in green issues continue to climb