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Marketing

Marketing

Ad watchdog backs Ecotricity complaint in latest spat with Good Energy

Battle of the independent renewable energy suppliers continues as Ecotricity complaint against Good Energy advert is upheld

clock 07 August 2013 •

Automotive

Government teams up with car makers to spark electric vehicle market

Transport minister McLoughlin says joint 'communications push' will outline benefits of ultra-low emission vehicles to businesses and individuals

clock 31 July 2013 •

Infrastructure

Give small businesses free smart meters, say MPs

Displays will encourage consumers to take action to reduce their consumption after smart meter rollout, says influential committee

clock 27 July 2013 •

Automotive

Is Tesla planning to sell the Model S at Westfield?

Electric car pioneer confirms new London outlet, but refuses to comment on rumours linking it with shopping mall

clock 26 July 2013 •

Marketing

DECC forced to tweak Green Deal messaging

"Green Deal with it" adverts will now include more information on costs, as government prepares to launch £20m scheme to boost energy efficiency uptake

clock 25 July 2013 •

Wind

Anti-wind farm group warned over house price claim

ASA bans adverts claiming wind farms will depress house prices, as Scottish Renewables says proposed planning guidelines could halt £2bn of investment

clock 24 July 2013 •

Energy

Five of 'big six' energy companies drop green tariffs

Campaigners fear the move to scrap tariffs for new customers could undermine national drive to tackle climate change

clock 24 July 2013 •

Risk

Shell refuses to save the Arctic, but its customers still could

Brendan May argues progressive business leaders could create a market free from Shell's ecological vandalism

clock 24 July 2013 •

Management

Relying on the consumer to take action is just the start

BT's Kevin Moss asks if the consumer can ever be relied upon to drive green behaviour change - perhaps the machines have the answer

clock 19 July 2013 •

Marketing

Asda teams up with researchers for green products push

Partnership with the University of Leeds aims to assess customer response to green products

clock 17 July 2013 •
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