Asda teams up with researchers for green products push

James Murray
clock •

Partnership with the University of Leeds aims to assess customer response to green products

Supermarket giant Asda has today announced the formation of a pioneering partnership with researchers at the University of Leeds designed to optimise the development of green products that can help save...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

James Murray
Author spotlight

James Murray

View profile
More from James Murray

Government announces further reforms to 'outdated planning system'

Government moves to boost flood defence funding for deprived communities

More on Marketing

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors
Marketing

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

Amanda Powell-Smith, Forster Communications
clock 16 October 2025 • 3 min read
Why communication will determine the winners of the net zero economy
Marketing

Why communication will determine the winners of the net zero economy

The path to net zero is paved by the hard work of businesses in the green transition sector. Chris Dace, director at Resonates, outlines the challenges to these businesses – and how strategic communications are crucial for overcoming them.

Chris Dace, Resonates
clock 15 October 2025 • 4 min read
Could corporate biodiversity efforts become a new front for greenwashing?
Marketing

Could corporate biodiversity efforts become a new front for greenwashing?

New research from RepRisk reveals incidents of alleged greenwashing relating to biodiversity projects have tripled over the past year

Amber Rolt
clock 08 October 2025 • 6 min read