DECC forced to tweak Green Deal messaging

Jessica Shankleman
clock •

"Green Deal with it" adverts will now include more information on costs, as government prepares to launch £20m scheme to boost energy efficiency uptake

The Green Deal is facing further teething troubles, after the government was forced to concede its high profile "Green Deal with it" advert could mislead homeowners over the costs attached to the flagship...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses

EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses

The EU's new Empowering Consumers for the Green Transition Directive (EmpCo) raises the bar for tackling 'greenwashing' - UK businesses need to take note, writes South Pole's Maggie Wong

Maggie Wong, South Pole
clock 25 September 2026 • 4 min read
Bristol becomes first UK city to ban 'ultra-fast fashion' ads

Bristol becomes first UK city to ban 'ultra-fast fashion' ads

City also blocks firms from promoting fossil fuels, SUVs, and cruises on Council-owned sites

Stuart Stone
clock 15 September 2026 • 3 min read
ASA bans 'misleading' adverts promoting 'eco' holiday resorts

ASA bans 'misleading' adverts promoting 'eco' holiday resorts

Two separate online campaigns encouraging holidaymakers to book stays at overseas resorts have been withdrawn for failing to provide sufficient detail on the 'eco' claims promoted by the adverts

Michael Holder
clock 09 September 2026 • 3 min read