Ten Reasons Why There's No Green Business 'Bubble'

clock • 7 min read

The world of green business seems to have come out of nowhere to dominate magazine and newspaper coverage. But, writes Joel Makower, far from a being an overhyped fad, here are ten reasons why this green shift will go the distance.

The media calls and e-mails have been arriving fast and furious -- a dozen or more each week, even now that Earth Day is over. CNN, the New York Times, Business Week, Advertising Age, "Good Morning America,"...

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