Defra study reveals divided consumer attitudes
Government departments and businesses urged to use research to ensure green marketing messages reach receptive audience
Defra has today urged businesses to make use of new government research which identifies different consumer groups' attitude to the environment and assessing the best means to communicate green messages...
More on Marketing
More news
BusinessGreen Leaders Summit: COP26 President Claire Perry to deliver keynote speech
Former Energy and Clean Growth Minister to give one of her first major speeches since UK was confirmed as co-host for the crucial COP26 Summit in Glasgow
Tackling the 'supertanker': Are investors starting to get twitchy over worsening climate risk profiles?
Top financiers urge companies to align lobbying efforts with Paris Agreement, as markets struggle to price in climate risk
Nissan and EDF team up to accelerate electric vehicle V2G charging
Agreement will see Nissan provide V2G-capable electric cars, as EDF delivers smart charging solutions
'Unprecedented': Bosch pledges to become carbon neutral from 2020
Global technology giant unveils plan to invest more than €1bn in energy efficiency measures, as it promises to step up green energy sourcing and offset programmes