• Home
  • News
  • In-depth
  • Opinion
  •  
    Energy
    • Wind
    • Marine
    • Solar
    • Biomass
    • Nuclear
    • CCS
    • Infrastructure
  •  
    Policy
    • Politics
    • Legislation
    • Taxation
  •  
    Management
    • Marketing
    • Risk
    • Skills
    • Incentives
    • Carbon Accounting
  •  
    Technology
    • Waste
    • Recycling
    • R&D
    • Efficiency
    • IT
  •  
    Investment
    • Carbon Trading
    • Offsets
    • Venture Capital
  • Net Zero Now
  • Events & Awards
  • SDG Hub
  • Industry Voice
  • Newsletters
  • Jobs
  • Events & Awards
  • SDG Hub
  • Sign in
    • You are currently accessing BusinessGreen via your Enterprise account.

      If you already have an account please use the link below to sign in.

      If you have any problems with your access or would like to request an individual access account please contact our customer service team.

      Phone: +44 (0) 1858 438800

      Email: [email protected]

      • Sign in
     
      • Newsletters
      • Account details
      • Contact support
      • Sign out
     
  • Follow us
    • Twitter
    • LinkedIn
    • Newsletters
    • Facebook
    • YouTube
    • Instagram
  • Free Trial
  • Subscribe
Business Green
Business Green
  • Home
  • News
  • In-depth
  • Opinion
  • Energy
  • Policy
  • Management
  • Technology
  • Investment
  • Net Zero Now
  • You are currently accessing BusinessGreen via your Enterprise account.

    If you already have an account please use the link below to sign in.

    If you have any problems with your access or would like to request an individual access account please contact our customer service team.

    Phone: +44 (0) 1858 438800

    Email: [email protected]

    • Sign in
 
    • Newsletters
    • Account details
    • Contact support
    • Sign out
 
  • Hot topics
  • European Green Deal
  • COP25
  • General Election 2019
  • Green Radicals
  • SDG12
Business Green
  • Marketing

Estee Chaikin: Hanergy, IKEA, and the transformative power of solar panels

  • James Murray
  • James Murray
  • @James_BG
  • 28 August 2014
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
0 Comments

BusinessGreen's Young Sustainability Executive of the Year reveals how an interest in consumer behaviour helped shape one of the world's most exciting solar initiatives

The world-weary sigh that comes with the arrival of the energy bill is so commonplace in most households that few would recognise how bizaree it is that an industry can successfully sell a product that...

To continue reading...

Sign In

Take a trial

Access BusinessGreen for two weeks for free, including:

  • The latest news
  • In-depth articles
  • Special features and analysis

Start trial

*If you have already taken out a free trial in the last 9 months, please email [email protected]

More on Marketing

  • Risk
BP faces legal complaint over alleged 'greenwashing' in adverts
  • 05 Dec
  • Marketing
Greenwashing 2.0: It's back and it's got more sophisticated
  • 26 Nov
  • Supply chain
Burger King and Mars beef up vegan offerings
  • 13 Nov
  • Climate change
'Climate strike' named word of the year
  • 07 Nov
  • Management
Social media: Climate change among top concerns of leading CEOs
  • 29 Oct
  • Marketing
Why the critics are wrong about Extinction Rebellion
  • 22 Oct
  • Marketing
'Misleading': Advertising watchdog bans Andrex wet wipe advert
  • 16 Oct
  • Marketing
There's evidence that climate activism could be swaying public opinion in the US
  • 23 Sep

More news

EU leaders back 2050 net zero target

European Council endorses goal of building a 'climate neutral EU', despite continuing Polish objections

  • Policy
  • 13 December 2019
Climate change
COP25 Overnight Briefing: Net Zero Asset Owner Alliance surges to almost $4tr

AXA, Aviva, CNP Assurances, and FRR join drive to decarbonise portfolios by 2050, as EU Commissioner promises 'thorough assessment' of Europe's net zero plan

  • Policy
  • 13 December 2019
Global Briefing: Denmark unveils plan for offshore wind artificial island

All the green business news from around the world this week

  • Management
  • 13 December 2019
As the climate crisis grows, Big Oil finds itself over a barrel

The sector is facing strong headwinds from activists, investors and governments, pitting the companies' relentless growth ambitions against the worsening signs of climate change

  • Climate change
  • 13 December 2019
Back to Top
  • Contact Us
  • Marketing solutions
  • About Incisive Media
  • Terms and conditions
  • Policies
  • Careers
  • Twitter
  • LinkedIn
  • Newsletters
  • Facebook
  • YouTube
  • Instagram

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017