iceland

Retailer launches latest trial as it aims to eradicate plastic from its own brand products by 2023

Retailer also extends trial of deposit return scheme for another six months at four stores in England, Wales, and Scotland

Reverse vending machine trial attracts 'significant' consumer take-up, retailer reports

Retailer steps up deforestation campaign after its Christmas advert was deemed too political for TV

Was Clearcast right to ban Iceland's advert highlighting the impacts of palm oil? The answer is complicated - and political

'Clearcast's concerns do not extend to the content or message of the ad'

Advert showing destruction of orangutan's rainforest habitat to make space for palm oil plantations has been blocked by Clearcast over accusations it is too political

Supermarket to offer range of mince pies and desserts that avoid palm oil, as it closes in on goal of eliminating the controversial ingredient from its own-brand ranges by April next year

In the second extract from our Secrets of the Disruptors report, Iceland's managing director reveals his top 10 rules for success

Supermarket continues war on plastic waste with offer of paper bags or new reusable bags made from post-consumer plastic waste