Green claims

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Marketing

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Consumer watchdog secures new powers to level potentially massive fines on companies found guilty of deliberately misleading consumers over environmental claims

clock 07 April 2025 • 2 min read
ASA cracks down on Oceansaver 'plastic-free' claims

Marketing

ASA cracks down on Oceansaver 'plastic-free' claims

Watchdog rules against laundry pod and dishwasher tablet adverts, after competitor challenges green plastic claims

clock 02 April 2025 • 4 min read
'A big win for all of us': EU moves to ban various green claims backed by carbon offset

Marketing

'A big win for all of us': EU moves to ban various green claims backed by carbon offset

European lawmakers approve rules designed to drive major crackdown on misleading or unsubstantiated environmental claims

clock 18 January 2024 • 3 min read
EU proposes new rules for corporate green claims

Policy

EU proposes new rules for corporate green claims

Campaigners welcome clampdown on low-integrity labelling schemes, but warn proposed rules have been watered down from draft proposals

clock 23 March 2023 • 3 min read
Bureau Veritas publishes new guide to help firms avoid greenwashing

Marketing

Bureau Veritas publishes new guide to help firms avoid greenwashing

With greenwashing cases on the rise Bureau Veritas has published fresh guidance for businesses on how to avoid the misleading marketing practice

clock 01 March 2023 • 5 min read

Management

CMA urges green economy to provide feedback on its anti-greenwashing guidelines

Consultation on draft guidance for firms making environmental claims through their packaging, branding, labelling, and business practices closes on 16 July

clock 29 June 2021 • 4 min read