EIT Food

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

Marketing

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

As cultivated meat edges closer to commercial reality two new reports examine how to best attract new consumers to sustainable alternatives to chicken, beef, pork and lamb

clock 30 July 2025 • 7 min read

Management

New eco-labelling system for food and drink to debut in September

Traffic light labelling system aims to help shoppers make more sustainable choices and drive environmentally friendly food

clock 28 June 2021 • 4 min read