Branding

Balancing prestige with accessibility, and urgency with optimism: Rebranding The Earthshot Prize

Marketing

Balancing prestige with accessibility, and urgency with optimism: Rebranding The Earthshot Prize

Justified Studio's Joshua Ogden lifts the lid on efforts to reposition Prince William's Earthshot Prize as a 'global movement'

clock 24 March 2025 • 9 min read
Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

Marketing

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?

clock 10 June 2022 • 7 min read