Baby care

ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

Marketing

ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

Watchdog upholds complaints made by Procter & Gamble UK over nappy and baby wipe product listings

clock 04 February 2026 • 6 min read

Waste

Plastic-free parenting: Pura co-founder Guy Fennell on launching a sustainable baby care brand in lockdown

Guy Fennell, cofounder of environmentally friendly baby wipe company Pura, talks to BusinessGreen about his plans to disrupt the wasteful baby care industry with kerbside nappy recycling and plastic-free baby wipes

clock 11 August 2020 • 7 min read