Advertising

Advertising Standards Agency rules that biofuels can only be declared " sustainable" if clear policies are in place to limit impact on food production and deforestation

Businesses have a key role to play in promoting green behaviour and, as Paul Thomas argues, they should not be afraid to pull on our heart strings in the process

Advertising Standards Authority claims vast majority of adverts' environmental claims adhere to industry code of conduct

Claim that SUV which emits 192g of CO2 per km made "environmental, and economic, sense" slammed by watchdog

Advertising watchdog rules that ad claiming liquefied natural gas was "one of the world's cleanest fuels" was unintentionally misleading

Fuel-efficient vehicles now account for 40 per cent of manufacturers' advertising budgets

Absence of "per passenger" reference in adverts comparing airline's emissions with those of rivals prompts ruling

Preston Koerner offers his five tips on how businesses can help customers shrug off their green fatigue

Australian ad watchdog joins worldwide clampdown on firms exaggerating their green credentials

Report warns "miserable" government climate change campaigns only serve to alienate target audience