How to avoid greenwashing? Businesses need to be honest and specific

clock • 4 min read

Hubbub CEO Alex Robinson sets out his seven-point-plan to help companies avoid greenwashing

Martin Axelhed, CEO of the outdoor brand Fjällräven, wrote to customers this year to propose "a deal". He wanted Fjällräven to continue making long-lasting products with minimal impact, and customers to...

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