How to get business activism right

clock • 5 min read

There is a major difference between getting behind a cause to sell product and actions that seek social and environmental justice, write Natura & Co's Char Love and Chris Davis

"The legal department says we can't use the word ‘activist' […] this really is too Pythonesque for me - I'm going to use it wherever I can. I'm going to name a fragrance after it" - Anita Roddick...

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