Waitrose and Wildfarmed to roll-out regeneratively-farmed bread

clock • 2 min read
Credit: Wildfarmed
Image:

Credit: Wildfarmed

Wildfarmed's own-brand of bread rolls, sliced loaves, and baguettes made with wheat grown using regenerative farming practices to be sold exclusively in Waitrose supermarkets from May

Regenerative farming specialist Wildfarmed is gearing up to launch its own bread range, with its first own-branded products set to go on sale in Waitrose stores nationwide from May, it announced this week....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Biodiversity

Businesses urged to align decision-making with 'environmental reality'

Businesses urged to align decision-making with 'environmental reality'

Business leaders face calls to respond to escalating nature-related risks revealed by landmark report from the Intergovernmental Platform on Biodiversity and Ecosystem Services

Stuart Stone
clock 10 February 2026 • 4 min read
'Scientific reality check': Businesses warned they 'risk extinction' as nature loss accelerates

'Scientific reality check': Businesses warned they 'risk extinction' as nature loss accelerates

Landmark report from Intergovernmental Platform on Biodiversity and Ecosystem Services warns continued failure to account for nature-related risks threatens catastrophic economic fallout

James Murray
clock 09 February 2026 • 6 min read
Defra launches free nutrient management planning tool for farmers

Defra launches free nutrient management planning tool for farmers

The tool is designed to help farmers increase profitability while protecting the environment, according to Defra

BusinessGreen staff
clock 09 February 2026 • 1 min read