Ask Italian teams up with Wildfarmed for regenerative flour pizza roll out

James Murray
clock • 2 min read
Credit: iStock
Image:

Credit: iStock

Chain restaurant to switch to new pizza dough made from regeneratively farmed flour in all its restaurants

ASK Italian has today announced it is to become the first chain to use 100 per cent regenerative flour across its menus, after signing a deal with pioneering sustainable farming firm Wildfarmed. Under...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Seeds of stability: How African agritech can secure global food futures

Seeds of stability: How African agritech can secure global food futures

Strengthening Africa's agricultural systems is not only a developmental priority but a strategic necessity for Britain's food security, writes Dr. Ngonidzashe Chirinda from University Mohammed VI Polytechnic in Morocco

Dr Ngonidzashe Chirinda, University Mohammed VI Polytechnic
clock 03 October 2025 • 4 min read
The Chancery Lane Project publishes new guidance for deforestation-free supply chains

The Chancery Lane Project publishes new guidance for deforestation-free supply chains

Guide includes best practices for integrating deforestation-free supply chain due diligence into commercial contracts in line with the EU Deforestation Regulation

clock 02 October 2025 • 3 min read
Mario Abreu: 'People think sustainability is about saying 'no' to business opportunities'

Mario Abreu: 'People think sustainability is about saying 'no' to business opportunities'

Nutella maker's vice president of sustainability discusses the need for versatile communicators who can engage farmers and suppliers with the benefits environmental action can bring

Stuart Stone
clock 30 September 2025 • 7 min read