Choose your stripes: Reading FC highlights rising temperatures in 'climate stripes' home kit

Michael Holder
clock • 3 min read
The football club's new home shirt features 'warming stripes' on its sleeves | Credit: Reading FC
Image:

The football club's new home shirt features 'warming stripes' on its sleeves | Credit: Reading FC

Football club teams up with University of Reading for new shirt design which highlights rising temperatures in the town over the past 151 years

Reading FC has unveiled its new home kit for the upcoming season, featuring ‘warming stripes' on the shirt and shorts designed to show how climate change has driven an increase in local average temperatures...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Meat Free Made Easy!': Plant-based brands unite to launch new campaign

'Meat Free Made Easy!': Plant-based brands unite to launch new campaign

Supported by Henry Dimbleby, the new campaign aims to target the growing number of consumers interested in plant-based products

clock 21 May 2025 • 5 min read
UK Green Business Awards 2025: Less than a month to go

UK Green Business Awards 2025: Less than a month to go

There are only a handful of tables still available for the UK's most prestigious green business awards

BusinessGreen staff
clock 16 May 2025 • 1 min read
ASA cracks down on 'compostable' coffee pod claims

ASA cracks down on 'compostable' coffee pod claims

Advertising watchdog rules against two separate adverts from Lavazza and Dualit over 'compostable' coffee pod claims

clock 30 April 2025 • 3 min read