Survey: More than half of consumers do not trust corporate green claims

Cecilia Keating
clock • 3 min read
iStock
Image:

iStock

SEC Newgate poll warns of 'deficit of trust' between consumers and corporates in the UK, as public concern over climate change hits record levels

Brits are highly motivated to shop sustainability, but a large proportion of consumers do not trust companies' environmental claims, a study published this morning has revealed. The research from communications...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Ethstat's Yasmin Halai-Carter: 'Innovation often starts where certainty ends'

Ethstat's Yasmin Halai-Carter: 'Innovation often starts where certainty ends'

CEO of social enterprise Ethstat reflects on how the Covid pandemic showed how quickly systems can move when there is urgency and political will

Stuart Stone
clock 04 August 2026 • 9 min read
Host announced for Women in Green Business Awards

Host announced for Women in Green Business Awards

Award-winning comedian and actor Harriet Kemsley confirmed as compere for this year's Women in Green Business Awards

BusinessGreen staff
clock 29 July 2026 • 2 min read
How can companies develop robust and credible climate transition plans?

How can companies develop robust and credible climate transition plans?

BusinessGreen's latest webinar - hosted in association with Equans UK & Ireland - heard from top experts on how to develop an effective climate transition plan

Michael Holder
clock 21 July 2026 • 13 min read