Survey: More than half of consumers do not trust corporate green claims

Cecilia Keating
clock • 3 min read
iStock
Image:

iStock

SEC Newgate poll warns of 'deficit of trust' between consumers and corporates in the UK, as public concern over climate change hits record levels

Brits are highly motivated to shop sustainability, but a large proportion of consumers do not trust companies' environmental claims, a study published this morning has revealed. The research from communications...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Cecilia Keating
Author spotlight

Cecilia Keating

View profile
More from Cecilia Keating

We need the transition to a low-carbon economy to reverse historic injustices

Why the Women in Green Business Awards is more important than ever

More on Management

SBTi hails latest milestone as 10,000 companies commit to science-based climate targets
Management

SBTi hails latest milestone as 10,000 companies commit to science-based climate targets

SBTi said achievement provides further evidence of how corporate climate action is continuing to advance globally

Amber Rolt
clock 22 January 2026 • 6 min read
The end of this century's 'Q1': A turning point for the green economy?
Management

The end of this century's 'Q1': A turning point for the green economy?

As we head into the second quarter of the 21st century we need to ask ourselves what kind of long-term economic future we want, writes the WBCSD's Dominic Waughray

Dominic Waughray, the World Business Council for Sustainable Development
clock 21 January 2026 • 5 min read
'Meaningful progress': Weetabix sets new science based emissions targets
Management

'Meaningful progress': Weetabix sets new science based emissions targets

Weetabix has targets validated by Science Based Targets Initiative, as it reveals how 30 million biscuits were made using wheat from low carbon farming trials

Amber Rolt
clock 20 January 2026 • 3 min read