'Nothing tastes better than a 100 per cent recycled bottle': Pepsi Max debuts new recycling campaign

clock • 6 min read
Pepsi to introduce recycled plastics in packaging as part of plans to reduce plastic use by a fifth in the next decade | Credit:PepsiCo
Image:

Pepsi to introduce recycled plastics in packaging as part of plans to reduce plastic use by a fifth in the next decade | Credit:PepsiCo

Campaign follows hot on heels of wide-ranging new sustainability strategy from PepsiCo, but campaigners argue drinks giant must strengthen plans

PepsiCo has this week launched a major new campaign for its Pepsi MAX brand, highlighting that its flagship drink is now available in 100 per cent recycled bottles. The campaign, titled 'Nothing tastes...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Bea Tridimas

View profile
More from Bea Tridimas

Leading water companies pledge to tackle sewage storm spills in UK rivers

Jaguar Land Rover partnership revs up plan to give new life to old batteries

More on Management

TNFD: Nature reporting doubles year-on-year
Management

TNFD: Nature reporting doubles year-on-year

More than 1,000 organisations have now published some level of TNFD-aligned disclosure, annual status report finds

Stuart Stone
Stuart Stone
clock 21 September 2026 • 4 min read
How Fristads Workwear stitched circularity into its sustainability strategy
Management

How Fristads Workwear stitched circularity into its sustainability strategy

Fristads Workwear's David Snelling and BusinessGreen editor-in-chief James Murray discuss how the 100-year-old company is embedding integrated sustainability measures throughout its product life cycles

BusinessGreen staff
BusinessGreen staff
clock 21 September 2026 • 1 min read
Klarna's Alexander Farsan: 'Sustainability will only work at scale if it meets people where they are'
Management

Klarna's Alexander Farsan: 'Sustainability will only work at scale if it meets people where they are'

Payment tech firm's head of climate and environment shares lessons to be learned from the 'resale' industry and foundational insights from COP15 in Copenhagen

Stuart Stone
Stuart Stone
clock 17 September 2026 • 9 min read