'Nothing tastes better than a 100 per cent recycled bottle': Pepsi Max debuts new recycling campaign

clock • 6 min read
Pepsi to introduce recycled plastics in packaging as part of plans to reduce plastic use by a fifth in the next decade | Credit:PepsiCo
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Pepsi to introduce recycled plastics in packaging as part of plans to reduce plastic use by a fifth in the next decade | Credit:PepsiCo

Campaign follows hot on heels of wide-ranging new sustainability strategy from PepsiCo, but campaigners argue drinks giant must strengthen plans

PepsiCo has this week launched a major new campaign for its Pepsi MAX brand, highlighting that its flagship drink is now available in 100 per cent recycled bottles. The campaign, titled 'Nothing tastes...

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