When is a vegan product not really vegan? Retailers warned over risk of inadvertently false claims

clock • 2 min read

Defining a product as vegan is more complex than many think, but new industry guidelines aim to help retailers assure consumers

Industry body the British Retail Consortium (BRC) has published new guidelines to help its members identify if a product is vegan or not. Veganism is a growing trend in the UK, with the number of vegans...

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Catherine Early

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