Environmental responsibility more important to millennials than a snazzy brand image, survey finds

BusinessGreen staff
clock
Environmental responsibility more important to millennials than a snazzy brand image, survey finds

Survey finds millennials willing to reward brands with greener practices

Millennials may be more concerned with the quality and environmental impact of products than a hyped up social media presence or snazzy website, according to the results of a new survey released today....

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Green Martini: Bacardi raises a glass to new sustainability milestone

Green Martini: Bacardi raises a glass to new sustainability milestone

Global drinks company celebrates moving closer to its pledge to use only sustainable ingredients by 2025

Cecilia Keating
clock 07 July 2022 • 1 min read
The Launch of Our New Streaming Service, NZF+

The Launch of Our New Streaming Service, NZF+

An introduction to our new streaming service, NZF+

clock 06 July 2022 • 2 min read
DIY giant Kingfisher constructs stronger net zero targets

DIY giant Kingfisher constructs stronger net zero targets

Retailer unveils new package of environmental targets as it looks to boost sales of sustainable home products

Amber Rolt
clock 05 July 2022 • 2 min read