Market solar panels to envious neighbours, scientists say

BusinessGreen staff
clock •

Study finds people are far more likely to install solar systems if they live near others who have done so already

Solar panel marketing efforts should target areas that already have a number of installations, according to US scientists who have found people are far more likely to install solar panels on their homes...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

BusinessGreen staff
Author spotlight

BusinessGreen staff

View profile
More from BusinessGreen staff

Environment Agency updates farm irrigation rules as heatwave raises drought fears

'Nature is a critical, income-generating asset': WYPF commits £25m to nature infrastructure fund

More on Marketing

'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising
Legislation

'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising

Group of advertising firms write to government to call for a ban on fossil fuel marketing ahead of parliamentary debate next week

Amber Rolt
clock 02 July 2025 • 4 min read
Study: Almost half of Gen Z say they would eat 'lab-grown' meat
Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
Stuart Stone
clock 27 June 2025 • 4 min read
UK B Corp awareness reaches record 51 per cent
Marketing

UK B Corp awareness reaches record 51 per cent

New survey reveals almost two thirds of Brits use certifications such as B Corp to make decisions on which businesses to buy from and work for

Stuart Stone
Stuart Stone
clock 25 June 2025 • 3 min read