End of "easy water" forces businesses to adapt

Will Nichols
clock

Collaborative working could reduce scarcity but policy has yet to catch up with private sector, says World Water Council chief

Companies must acknowledge the age of "easy water" is over and adapt to the increasing likelihood of shortages by moving to innovative new business models, the president of the World Water Council (WWC)...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Risk

Study confirms Europe was hit by record-breaking wildfires in 2025

Study confirms Europe was hit by record-breaking wildfires in 2025

Copernicus Atmosphere Monitoring Service confirms 'significant wildfire activity' globally throughout 2025, as climate impacts exacerbate fire risks

James Murray
clock 05 December 2025 • 3 min read
Study: Insurance industry witnessing 'real-time impact' of escalating climate risk

Study: Insurance industry witnessing 'real-time impact' of escalating climate risk

New report urges insurers and policymakers to prioritise co-ordinated action against 'ever increasing' physical impacts of climate change

Stuart Stone
clock 04 December 2025 • 3 min read
Study: UK's dependency on fossil fuels cost economy £183bn over last four years

Study: UK's dependency on fossil fuels cost economy £183bn over last four years

Research from ECIU and E3G urges government to address costly reliance on fossil fuels in upcoming Budget

clock 21 November 2025 • 5 min read