Is public perception of climate-friendly behaviour change out of step with the science?

Cecilia Keating
clock • 5 min read
Living car-free is among the most impactful actions citizens can take to reduce their climate footprint, according to scientistis | Credit: iStock
Image:

Living car-free is among the most impactful actions citizens can take to reduce their climate footprint, according to scientistis | Credit: iStock

Latest Ipsos Mori survey highlights growing mismatch between climate actions popular among public and behaviour change recommended by scientists

Numerous surveys over the years have chartered the rise of climate concern among the public globally, as temperatures have creeped up, extreme weather events have multiplied, and warnings from scientists...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

How to choose clarity in a year of uncertainty and contradiction

How to choose clarity in a year of uncertainty and contradiction

People inside businesses and organisations remain one of the most powerful – and yet underestimated - drivers of change, writes Sophie Lambin, founder and CEO of Kite Insights and Hurd

Sophie Lambin, Kite Insights
clock 16 January 2026 • 3 min read
SBTi joins ISEAL in latest bid to strengthen governance and transparency

SBTi joins ISEAL in latest bid to strengthen governance and transparency

Science Based Targets Initiative announces it has secured approval to join global sustainability best practice membership group ISEAL as a community member

Michael Holder
clock 16 January 2026 • 3 min read
Sustainability in 2026 is moving from ambition to accountability

Sustainability in 2026 is moving from ambition to accountability

2026 feels like a landmark year - because accountability is becoming the standard by which sustainability is measured, writes Virgin Media O2's chief sustainability officer Dana Haidan

Dana Haidan, Virgin Media O2
clock 15 January 2026 • 5 min read