Is public perception of climate-friendly behaviour change out of step with the science?

Cecilia Keating
clock • 5 min read
Living car-free is among the most impactful actions citizens can take to reduce their climate footprint, according to scientistis | Credit: iStock
Image:

Living car-free is among the most impactful actions citizens can take to reduce their climate footprint, according to scientistis | Credit: iStock

Latest Ipsos Mori survey highlights growing mismatch between climate actions popular among public and behaviour change recommended by scientists

Numerous surveys over the years have chartered the rise of climate concern among the public globally, as temperatures have creeped up, extreme weather events have multiplied, and warnings from scientists...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Study: Climate litigation now presents 'systemic risk' for businesses worldwide

Study: Climate litigation now presents 'systemic risk' for businesses worldwide

Courts no longer focus on whether firms acknowledge climate change, but how considerations are embedded into governance, according to World Economic Forum and law firm Baker McKenzie

Stuart Stone
clock 23 April 2026 • 4 min read
'In this for the long haul': John Lewis Partnership slashes Scope 1 and 2 emissions by 40 per cent

'In this for the long haul': John Lewis Partnership slashes Scope 1 and 2 emissions by 40 per cent

Retailer celebrates series of environmental milestones in latest sustainability report

clock 17 April 2026 • 3 min read
Women in Green Business Awards 2026: Nomination deadline this Friday

Women in Green Business Awards 2026: Nomination deadline this Friday

There's just one day left to nominate the individuals and businesses you think should be celebrated at the third annual Women in Green Business Awards

BusinessGreen staff
clock 16 April 2026 • 2 min read