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Barbara Neto: 'When consumer demand meets bold innovation, real systems change is possible'

Stuart Stone

14 October 2025 • 7 min read

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Credit: Curiouz

Curiouz founder and CEO discusses her efforts to make eco-conscious sourcing not only possible, but accessible and inviting

Artificial intelligence-powered vintage furniture platform, Curiouz, was founded by CEO Barbara Neto to offer sustainable alternatives to mass-market furniture sites - providing a range of hand-picked...

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Stuart Stone

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Barbara Neto: 'When consumer demand meets bold innovation, real systems change is possible'

Squaring the circle: Rethinking procurement to promote the circular economy

Biffa acquires plastic bottle firm Esterform ahead of Deposit Return Scheme launch