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How ENSO's EV tyre rollout is putting the brakes on a 'hidden climate problem'

Stuart Stone

Stuart Stone

15 September 2025 • 6 min read

Credit: ENSO

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Credit: ENSO

Gunnlaugur Erlendsson, CEO at ENSO Tyres, reflects on partnering with Uber, how EVs use tyres differently to petrol cars, and helping Prince William fit a tyre

BusinessGreen Intelligence: What was your background before launching? Gunnlaugur Erlendsson: I trained as a lawyer, then moved into private equity and venture capital. I came across the tyre industry...

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