María Mendiluce: 'Narrative is what moves people to act on climate'

Stuart Stone
clock • 9 min read
María Mendiluce: 'Narrative is what moves people to act on climate'

The head of the We Mean Business Coalition makes the case for positive climate conversations in enabling the net zero transition for companies of all sizes

Since being confirmed as the CEO of the We Mean Business coalition of leading global corporates in the early throes of the coronavirus pandemic in May 2020, María Mendiluce's relatively short tenure has...

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