María Mendiluce: 'Narrative is what moves people to act on climate'

Stuart Stone
clock • 9 min read
María Mendiluce: 'Narrative is what moves people to act on climate'

The head of the We Mean Business Coalition makes the case for positive climate conversations in enabling the net zero transition for companies of all sizes

Since being confirmed as the CEO of the We Mean Business coalition of leading global corporates in the early throes of the coronavirus pandemic in May 2020, María Mendiluce's relatively short tenure has...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Stuart Stone
Author spotlight

Stuart Stone

View profile
More from Stuart Stone

'Snail's pace progress': UK 'a country mile' from hitting '30 by 30' nature goal

Publishing industry debuts new emissions calculator

More on Policy

UK and Brazil team up to tackle environmental impact of fertilisers
Policy

UK and Brazil team up to tackle environmental impact of fertilisers

Nations announce collaborative effort to drive research and innovation into sustainable fertilisers use in order to boost supply chain resilience and food security

Michael Holder
Michael Holder
clock 11 September 2025 • 3 min read
Marine Protected Areas: Government rejects calls for 'outright ban' on bottom trawler fishing
Policy

Marine Protected Areas: Government rejects calls for 'outright ban' on bottom trawler fishing

Defra is widening protections from destructive fishing practices in UK seas, but has confirmed it is not planning 'to introduce whole-site bans on bottom towed fishing gear in MPAs'

Michael Holder
Michael Holder
clock 09 September 2025 • 4 min read
Hundreds of investors and business groups urge EU to 'preserve the core' of sustainability reporting rules
Policy

Hundreds of investors and business groups urge EU to 'preserve the core' of sustainability reporting rules

As many as 475 organisations raise alarm over plans in EU 'Omnibus Package' to streamline and simplify CSRD and CSDDD, which they argue are 'essential for long-term resilience'

Stuart Stone
Stuart Stone
clock 05 September 2025 • 5 min read