María Mendiluce: 'Narrative is what moves people to act on climate'

Stuart Stone
clock • 9 min read
María Mendiluce: 'Narrative is what moves people to act on climate'

The head of the We Mean Business Coalition makes the case for positive climate conversations in enabling the net zero transition for companies of all sizes

Since being confirmed as the CEO of the We Mean Business coalition of leading global corporates in the early throes of the coronavirus pandemic in May 2020, María Mendiluce's relatively short tenure has...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Stuart Stone
Author spotlight

Stuart Stone

View profile
More from Stuart Stone

'Decisive moment': EU claims it is on track to hit 2030 climate and clean power targets

Mine water scheme provides heat to Welsh industrial site

More on Policy

Biodiversity Net Gain: Government seeks 'streamlined' rules to speed up small-scale housebuilding
Policy

Biodiversity Net Gain: Government seeks 'streamlined' rules to speed up small-scale housebuilding

Proposed reforms to BNG rules and local planning process spark fierce criticism from environmental groups

Michael Holder
Michael Holder
clock 27 May 2025 • 7 min read
Small businesses warn they risk falling behind in UK's net zero transition
Policy

Small businesses warn they risk falling behind in UK's net zero transition

Federation of Small Businesses' survey indicates healthy appetite for driving towards net zero, but concerns remain over cost barriers

Michael Holder
Michael Holder
clock 27 May 2025 • 5 min read
After British Steel, businesses urgently need to see the UK government's long-term green steel plan
Policy

After British Steel, businesses urgently need to see the UK government's long-term green steel plan

The government's forthcoming Steel Strategy must position the UK steel sector for global competitiveness through environmental leadership, writes the Climate Group's Andrew Forth

Andrew Forth, Climate Group
clock 27 May 2025 • 4 min read