Net Zero Finance: Financial wellbeing - how to connect green principles with investments

BusinessGreen staff
clock • 1 min read

VIDEO: Aegon's Hilkka Komulainen and David Hayman from Make My Money Matter discuss recent research looking into how clients view the role of responsibly investing their savings

Recent research conducted by life insurance, pensions and asset management firm Aegon shows that while most people want to contribute to a more sustainable world, only nine per cent think of their savings as a way of acting more sustainably.

Clearly, the intent is there, with environmental concerns driving the conversation, yet there remains a sizeable mismatch between values, savings intent and real-life investment choices.

BusinessGreen's recent Net Zero Finance summit last month took a deeper dive into the fascinating findings of Aegon's latest Financial Wellbeing research, which sheds some light on how clients feel about their savings and the role of responsible investing, as well as how campaigns such as Make My Money Matter are pushing for a similar agenda and values.

At the event, Aegon's head of responsible investment Hilkka Komulainen and Make My Money Matter campaign director David Hayman both sat down with BusinessGreen editor in chief James Murray to to discuss the research and more. Their conversation can be watched back in full again above.

All of the sessions from the Net Zero Finance Summit. which took place virtually in March 2022, are available to watch back on demand for delegates signed up to on demand. More details are available on the event website.

Aegon is a partner of the Net Zero Finance summit.

More on Investment

Scottish biotech firm MiAlgae secures funding boost for sustainable fish oil alternative

Scottish biotech firm MiAlgae secures funding boost for sustainable fish oil alternative

Funding from Scottish National investment Bank (SNIB) to be invested in plans to scale up commercial production of MiAlgae's sustainable omega-3 supplements

clock 09 October 2026 • 2 min read
Study points to 'sharp drop' in investor confidence in ESG data quality

Study points to 'sharp drop' in investor confidence in ESG data quality

But investors continue to view ESG ratings as key to their decision making, according to survey carried out by sustainability consultancy ERM

BusinessGreen staff
clock 08 October 2026 • 2 min read
Survey: Children's climate concerns reshaping parents' financial choices

Survey: Children's climate concerns reshaping parents' financial choices

As children express concerns over the escalating impacts of the climate crisis, their parents are looking to invest more sustainably

clock 08 October 2026 • 2 min read