Meet the woman behind Procter & Gamble's transparency overhaul

Madeleine Cuff
clock • 6 min read

BusinessGreen talks with the one-woman marketing powerhouse who has helped transform Procter & Gamble from a ‘shy' multinational to one more honest about its sustainability progress - the good and the bad

When BusinessGreen sits down with Virginie Helias, P&G's global director of sustainability, she has just been awarded a promotion. From July 1, she will be Procter & Gamble's vice president of global sustainability....

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Madeleine Cuff
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Madeleine Cuff

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