'Jo Brand translated my science': How comedy can connect people to climate change

clock • 5 min read
Mark Maslin and Jo Brand | Credit: Climate Science Breakthrough
Image:

Mark Maslin and Jo Brand | Credit: Climate Science Breakthrough

Comedy can be used as a transformative tool in science communication and helps to create a positive impact on the general public's understanding of climate change, explains Professor Mark Maslin

A new comedy project pairing leading comedians with climate scientists presents a novel way to communicate the climate crisis. "If people like me have to get involved, you know we are in deep shit,"...

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