The secret to green customer engagement - Could your customers help you cut emissions?

BusinessGreen staff
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BusinessGreen webinar, hosted in association with Accor, to offer tips on effective green consumer engagement

This interactive webinar will explore the best practices for engaging with customers to help them reduce their environmental impacts, adding value for the customer and improving the supplier's performance in the process.

In many industries, environmental impacts are largely dependent upon end-users' behaviour. Yet, how can companies be sure that they are engaging with customers in the right way and on the right topics?

To get a better understanding of this, Accor led an innovative and world first study to get an in-depth knowledge of guests' expectations and their behaviour in terms of sustainable development.

This webinar, hosted in association with hospitality giant Accor, will look at the secrets of effective consumer engagement and provide tips and best practices on how firms are successfully working with their customers to significantly reduce environmental impacts.

The webinar will take place at 3pm on Monday January 16th 2012. To register to take part in this free webinar click here.

The webinar will feature three expert presentations and a question and answer session:

The principles of effective green customer engagement - Gareth Kane, sustainability consultant and author

This short presentation will outline why working with customers to reduce emissions and environmental impacts is so important and set out the basic best practices for encouraging consumers to change behaviours without hectoring them.

Case study: Accor and understanding green hotel guests - Sophie Flak, executive vice president for sustainable development, Accor

This short presentation will feature the results of a survey on guests' environmental understanding and motivation, and outline how hotels are successfully helping customers curb their environmental impacts.

Case study: Working with customers to cut product emissions - Carmel McQuaid, climate change manager, Marks and Spencer

This short presentation will explore how brands can use marketing techniques and education to ensure the goods they sell are used in a way that maximises environmental gains.

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