Marketing

Adam Werbach, head of Saatchi & Saatchi's sustainability division, says staff hold the key to greener business, all firms are greenwashers, and environmentalism is dead

Marks & Spencer has topped a Marketing Week poll designed to find the greenest brands

Al Gore’s alliance is to spend $100m per year over the next three years to spread the word on climate change

Green technology spending by American consumers is set to balloon in 2008

GM’s chief executive is attempting to repair the firm’s reputation for environmental efforts, after product chief Bob Lutz put his foot in it

Advert claiming US cotton is sustainable banned after watchdog rules the claim cannot be substantiated

OASIS label to highlight organic credentials of everything from make-up to moisturisers

Advertising watchdog upholds complaints against claims new bioethanol-powered car "does not significantly raise atmospheric levels of CO2"

Federal Trade Commission's review of green marketing guidelines to address " consumer perception" issues surrounding green packaging claims

Green reusable envelopes aim to reduce waste and mailing costs