Marketing
Procurement
Everyone from Tesco to Peaches Geldof is a fan of ethical fashion – just don't call it a trend
25 February 2009
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4 min read
Marketing
Steering group to update advertising guidelines on how to make accurate green claims
18 February 2009
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2 min read
Supply chain
Crisp manufacturer becomes first company to retain Carbon Trust footprinting label by successfully cutting emissions seven per cent
17 February 2009
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2 min read
Marketing
Survey of 1,000 US consumers finds that demand for environmentally sustainable products is not being curtailed by the recession
10 February 2009
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1 min read
Energy
Power companies wishing to offer green tariffs will be required to make additional efforts to reduce carbon over and above those already required by law
05 February 2009
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3 min read
Climate change
The UK's only green consumer event will be hosted at London Olympia on April 17-18
02 February 2009
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1 min read
Management
With the recent market crash, the national dialogue has turned more toward keeping a roof over your head than putting a green roof on your office. So what's a sustainable brand to do? Here are a few strategies to keep you afloat during these tumultuous...
02 February 2009
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11 min read
Legislation
Advertising Standards Agency rules that biofuels can only be declared " sustainable" if clear policies are in place to limit impact on food production and deforestation
15 January 2009
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2 min read
Marketing
An advertising campaign in the US and a launch in the UK to promote fuel-efficient diesel cars
09 January 2009
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2 min read
Technology
IT giant IBM has just launched arguably the world's largest green marketing campaign. Joel Makower asks two of the execs behind the initiative to outline the rationale behind the repositioning of the company
09 January 2009
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19 min read
