Marketing

Solitaire Townsend, chief executive of sustainable public relations firm Futerra, makes the case for ethical PR and argues that the need for green marketing is as strong as ever

Businesses have a key role to play in promoting green behaviour and, as Paul Thomas argues, they should not be afraid to pull on our heart strings in the process

Company becomes first in the UK to provide easily comparable carbon labels on entire product range

Study suggests longer CSR reports that feature clearly defined terminology are better received

Giving consumer electronics an A-G energy rating may be tempting, but according to the Consumer Electronics Association's Doug Johnson a more effective means of labelling is required

The economic outlook might be gloomy, but as Paul Thomas argues, there are still positives for green executives to cling to

Survey of over 2,000 UK consumers finds that appetite for energy saving is growing

PAS 2050 standard could pave way for universal carbon labelling

Advertising Standards Authority claims vast majority of adverts' environmental claims adhere to industry code of conduct

Envirowise urges firms to post paper-saving Christmas e-cards instead