Marketing

ASA rules that car giant misled audience with carbon performance claims

Think tank warns that with consumers "tired and bored" of climate change, firms must focus on cost saving benefits to sell green products

Drinks giant to launch branded city centre recycling zone to help cut its carbon footprint

ASA rejects claim that third runway would not make airport "noisier or dirtier"

Survey claims that despite green reputation, under 24s are guiltiest when it comes to wasting energy and water

Green cleaning brand defies downturn, but Michael Bremans insists more work needed to take sustainability to the mainstream

Investigation reveals some products carrying EU "flower" Ecolabel are failing to meet required environmental standards

Company announces new 550MW US solar developments, as China-based Trina Solar provides further evidence that demand is recovering

Experts in business and community psychology argue they should have a more central role in green behaviour change campaigns

Claims over better recycling rates than competitors were adjusted for growth in sales