Image:
Overnight Briefing
"Half the money I spend on advertising is wasted; the problem is, I don't know which half," as John Wanamaker famously said. Some may question the effectiveness of advertising, but the truth is that a multi-billion dollar industry is not built solely on smoke and mirrors.
Advertising works, and in an age of psychological profiling, granular engagement metrics, and social media targeting it arguably works better than ever. Which is why today's report from Greenpeace Nordic...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
- Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
- Tap into our extensive archive of exclusive articles, news, analysis and guides
- Access our Intelligence Reports and exclusive data-rich studies on business-critical aspects of the green economy (BG Advanced members only)
- Choose from 3 paid membership levels or start a 7-day no strings trial
