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Overnight Briefing
"Half the money I spend on advertising is wasted; the problem is, I don't know which half," as John Wanamaker famously said. Some may question the effectiveness of advertising, but the truth is that a multi-billion dollar industry is not built solely on smoke and mirrors.
Advertising works, and in an age of psychological profiling, granular engagement metrics, and social media targeting it arguably works better than ever. Which is why today's report from Greenpeace Nordic...
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