Time to wake up: The 'Greta effect' on branding in 2020

clock • 4 min read

Siegel+Gale's Will Bosanko on what the marketing world can learn from the Swedish climate activist

"The eyes of all future generations are upon you," warned Greta Thunberg at the UN climate summit last year. It is one of many powerful statements given by the 17-year-old Swedish student, who went...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

 ScottishPower and Panasonic team up for heat pump discount offer

ScottishPower and Panasonic team up for heat pump discount offer

Companies said £1,000 discount is designed to encourage uptake of clean heating solutions ahead of colder winter temperatures

clock 04 November 2025 • 3 min read
Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 3 min read
Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

Amanda Powell-Smith, Forster Communications
clock 16 October 2025 • 3 min read