Child's play: Mattel eyes 100 per cent recycled and recyclable toys by 2030

Michael Holder
clock • 2 min read

Firm behind Barbie, Hot Wheels and Fisher-Price plans to launch first toy made from and packaged in green materials in early 2020

Toymaker Mattel has set its sights on ensuring all of its products are made from and packaged in 100 per cent recycled, recyclable or bio-based materials within the next decade, with children able to get...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

'People are still treating cheap vapes as disposable': Is the government's vape ban failing?

'People are still treating cheap vapes as disposable': Is the government's vape ban failing?

Six months after the ban on disposable vapes came into force, waste companies warn behaviour has not changed with consumers continuing to discard vapes that lead to fires, lost resources, and millions of pounds of damage

clock 05 December 2025 • 8 min read
'Valuable materials': Electronics recycling increases, but £1bn opportunity still being lost

'Valuable materials': Electronics recycling increases, but £1bn opportunity still being lost

New report from Material Focus reveals number of electrical devices being recycled has risen by 30 million, but nearly 900 million are still being held unused in UK homes

James Murray
clock 28 November 2025 • 3 min read
Primark confirms nearly three quarters of clothing now made with recycled or sustainable fibres

Primark confirms nearly three quarters of clothing now made with recycled or sustainable fibres

Retailer's value chain emissions have fallen by almost six per cent against its 2019 baseline, latest stocktake reveals

Stuart Stone
clock 28 November 2025 • 3 min read