It looks as if the capital is about to get a new green icon, after the company that operates the London Eye announced today that French nuclear power provider (sorry, "the UK's largest producer of low carbon electricity") EDF Energy has become the attraction's latest sponsor.
As part of the three-year deal, the energy giant will work with Merlin Entertainments to reduce the carbon footprint of the giant Ferris wheel, presumably without turning it off.
But the Sceptic Tank is more excited by the metaphorical possibilities.
As Gareth Wynn, director of London 2012 Programme at EDF Energy, observes, the "partnership" (he would never be so crass as to call it a sponsorship) with the London Eye "will be a powerful way to help EDF Energy communicate our vision of a low carbon future".
The Sceptic Tank will refrain from pointing out that the London Eye is an essentially pointless edifice that expends lots of energy going round in circles, as we're guessing this is not the vision of a low carbon future EDF had in mind.
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