Packaging giant hopes that its new principles will cut waste, boost the amount of reyclable packaging materials on the market and address a widespread confusion among consumers over what types of packaging are recyclable.
Environmental groups and green businesses broadly welcome strategy, which aims to 'make sustainable products the norm'
The new products build on the firm's recently announced commitment to make 100 per cent of its toys recycled and recyclable by 2030
Company says it has met its target to halve plastic packaging and is now working to make all its branded packaging reusable, recyclable or compostable by the end of 2022
Firm behind Barbie, Hot Wheels and Fisher-Price plans to launch first toy made from and packaged in green materials in early 2020