HP Graphic Arts

The 'one size fits all era' is over: Building sustainable brands through creativity

Marketing

The 'one size fits all era' is over: Building sustainable brands through creativity

Industry Voice: HP Graphic Arts' Jose Gorbea explains how personalised packaging can help brands deliver engaging, purpose-driven community campaigns to market

clock 13 December 2021 • 3 min read

Technology

The power of digital packaging

Brands have a powerful field of influence on sustainability, and digital packaging innovation offers a chance to lead by example, according to Jose 'Pepe' Gorbea from HP Graphic Arts

clock 26 July 2021 • 4 min read