HP Graphic Arts

The 'one size fits all era' is over: Building sustainable brands through creativity

Marketing

The 'one size fits all era' is over: Building sustainable brands through creativity

Industry Voice: HP Graphic Arts' Jose Gorbea explains how personalised packaging can help brands deliver engaging, purpose-driven community campaigns to market

clock 13 December 2021 • 3 min read

Technology

The power of digital packaging

Brands have a powerful field of influence on sustainability, and digital packaging innovation offers a chance to lead by example, according to Jose 'Pepe' Gorbea from HP Graphic Arts

clock 26 July 2021 • 4 min read
Most read
01

'Powering Up Britain': Government aims to trigger 'Green Day' investment blitz

30 March 2023 • 13 min read
02

'Green Day': The green economy reacts

30 March 2023 • 34 min read
03

'Green Day': Hydrogen and carbon capture developers celebrate 'huge progress'

30 March 2023 • 6 min read
04

'Green Day': Key announcements at a glance

30 March 2023 • 15 min read
05

Reports: Carbon border levies and national insulation scheme to feature in 'Green Day' package

29 March 2023 • 8 min read