Act fast, but act right

BusinessGreen staff
clock • 1 min read
Act fast, but act right

Partner Insight: Even as a global market leader, it is impossible for one company to move the dial on net zero alone. Coca-Cola Europacific Partners explores why every business must think of a long-term picture when taking action on climate

When it comes to net zero, government and industries are trying to bring about systemic change in the world. Yet it is not a battle that can be won alone.

In the video below Net Zero Festival speaker Sam Jones, head of climate and sustainability GB at Coca-Cola Europacific Partners, believes the key to success will involve competitors across categories working together, as well as receiving ongoing guidance from the government.

"Climate change is here," Jones says. "We have to do everything we can as fast as we can. Act fast but act right."

Learn more about the Net Zero Festival here.

This video is sponsored by Coca-Cola Europacific Partners.

More on Climate change

New service to reimburse farmers for machinery 'non-use' during extreme weather

New service to reimburse farmers for machinery 'non-use' during extreme weather

CNH Capital and BNP Paribas Leasing Solutions to use satellite data to trigger financial support for farmers when extreme weather prevents them from using leased equipment

Stuart Stone
clock 02 February 2026 • 4 min read
Global Briefing: African countries losing $6bn a year from climate-linked water challenges

Global Briefing: African countries losing $6bn a year from climate-linked water challenges

New report tracks economic impact of water and sanitation challenges made worse by climate change, Tesla to end production of two EV models, and Bloomberg Philanthropies vows to ramp up 'global climate fight'

Stuart Stone
clock 30 January 2026 • 10 min read
Love, fear, anger and hope: how emotions influence climate action

Love, fear, anger and hope: how emotions influence climate action

Katie Keddie, University of Nottingham - The Conversation
clock 27 January 2026 • 4 min read