What the Winter Olympics reveal about the business decisions shaping the future of sport

clock • 5 min read

The future of winter sport in a changing climate will be shaped less by what happens on the slopes, and more by the business decisions made around it, writes 17 Sport CEO and founder Neill Duffy

The Winter Olympic Games - which kicks off today in Milano Cortina in Italy - is one of sport's most compelling spectacles: pristine courses carved into steep mountain faces; the quiet tension before a...

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