A cultural divide is slowing climate action in the UK - here's how to close it

clock • 3 min read

ACT Climate Labs' Florencia Lujani explores how climate campaigners can craft culturally-sensitive messages that reach all parts of the population

In the ever-growing urgency of climate change, effective communication is paramount. Words matter when speaking about climate change. ACT Climate Labs research has found the majority of the UK population...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK Green Business Awards 2026 opens for entries

UK Green Business Awards 2026 opens for entries

Companies, projects, investors, campaigns, and individuals working across the green economy are invited to submit their entries for the UK's most prestigious green business awards

BusinessGreen staff
clock 05 January 2026 • 2 min read
'Gas boilers are skating on thin ice': Study makes case for heat pumps at Santa's toy workshop

'Gas boilers are skating on thin ice': Study makes case for heat pumps at Santa's toy workshop

Festive research from Nesta calculates Father Christmas could slash his energy use by 78 per cent by ditching fossil gas boilers for heat pumps at his Lapland toy factory

clock 23 December 2025 • 3 min read
Study: National UK newspapers accused of 'divorcing' net zero from climate change

Study: National UK newspapers accused of 'divorcing' net zero from climate change

ECIU analysis shows growing numbers of articles focused on 'net zero' in the UK do not make any reference to climate change, despite the former offering a solution to the latter

clock 22 December 2025 • 5 min read