A cultural divide is slowing climate action in the UK - here's how to close it

clock • 3 min read

ACT Climate Labs' Florencia Lujani explores how climate campaigners can craft culturally-sensitive messages that reach all parts of the population

In the ever-growing urgency of climate change, effective communication is paramount. Words matter when speaking about climate change. ACT Climate Labs research has found the majority of the UK population...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Digital bank Zopa partners with Hive to help finance smart green home upgrades

Digital bank Zopa partners with Hive to help finance smart green home upgrades

Customers can now apply for a personal loan of up to £50,000 from Zopa directly through the Hive website to finance Hive eco-tech such as solar and battery installations

clock 12 August 2026 • 3 min read
We have the climate answers, but we're still missing the story

We have the climate answers, but we're still missing the story

There is often a communication or translation issue between the climate and creative worlds, writes Futerra's Lucy Shea

Lucy Shea, Futerra
clock 10 August 2026 • 5 min read
Red Sea resorts first to achieve new standard for protecting natural night skies

Red Sea resorts first to achieve new standard for protecting natural night skies

New certification provides framework for global hospitality industry to reduce energy consumption and manage light pollution

clock 07 August 2026 • 1 min read