A cultural divide is slowing climate action in the UK - here's how to close it

clock • 3 min read

ACT Climate Labs' Florencia Lujani explores how climate campaigners can craft culturally-sensitive messages that reach all parts of the population

In the ever-growing urgency of climate change, effective communication is paramount. Words matter when speaking about climate change. ACT Climate Labs research has found the majority of the UK population...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Could corporate biodiversity efforts become a new front for greenwashing?

Could corporate biodiversity efforts become a new front for greenwashing?

New research from RepRisk reveals incidents of alleged greenwashing relating to biodiversity projects have tripled over the past year

clock 08 October 2025 • 6 min read
'Live more sustainably': Ikea debuts new Energy Services range

'Live more sustainably': Ikea debuts new Energy Services range

Ikea partners with Aria and Soly to offer customers home renewable energy solutions

clock 08 October 2025 • 1 min read
'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

Marta Nieto-Garcia, University of Portsmouth, Universidad de Salamanca; Diletta Acuti, University of Bath, and Nayla Khan, University of Portsmouth - The Conversation
clock 22 September 2025 • 4 min read