Plant-based products are failing in the marketplace. So what?

clock • 4 min read

Despite a recent spate of negative headlines, the shift towards sustainable diets is here to stay, argues Hubbub's Alex Robinson

Does the much-publicised failure of plant-based products mean that sustainable diets are a passing fad? Plenty of people would love you to believe that was the case - not least the meat and dairy industry....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Food retail sustainability platforms Mondra and Inoqo announce merger

Food retail sustainability platforms Mondra and Inoqo announce merger

Proposed merger aimed at establishing single firm dedicated to 'decarbonisation and resilience of the global food system', according to the partners

clock 18 February 2026 • 2 min read
'Not fit to deliver': Why poor seafood traceability could see brands miss out on 'sizeable' financial prize

'Not fit to deliver': Why poor seafood traceability could see brands miss out on 'sizeable' financial prize

Research from investor-backed FAIRR initiative warns majority of seafood companies lack robust implementation strategies for their traceability commitments

clock 17 February 2026 • 5 min read
Why healthy, sustainable diets are a net zero delivery risk for business

Why healthy, sustainable diets are a net zero delivery risk for business

Corporate net zero strategies that do not meaningfully address food system and diet challenges risk being robust on paper but fragile in practice, writes Mike Barry from the Planeatry Alliance

Mike Barry, Planeatry Alliance
clock 17 February 2026 • 3 min read