A watershed moment in the fight against greenwashing

clock • 3 min read

The world cannot afford greenwashing that postpones or displaces genuine decarbonisation, which is why the Science-Based Targets' Net Zero Standard is such a crucial tool, argues Will Jenkins at Carbon Intelligence.

Imagine the scene. You return home to find your partner has only done half the washing up. "What about the other half?" you ask. "Oh don't worry," comes the reply. "I paid someone else to do that amount...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Osborne Clarke's Caroline Bush: The opportunities presented by nature markets are 'really exciting'

Osborne Clarke's Caroline Bush: The opportunities presented by nature markets are 'really exciting'

Caroline Bush reflects on the challenges of covering the 'full gamut' of environmental law, and how nature markets have been a 'natural progression' for Osborne Clarke

BusinessGreen staff
clock 19 May 2025 • 10 min read
Why the private sector should embrace sustainability to drive business value

Why the private sector should embrace sustainability to drive business value

By recognising the scale of public support for sustainability and its ability to unlock value, business leaders can gain a competitive edge and also drive sustainable behaviour change, writes Anthesis chief executive Stuart McLachlan

Stuart McLachlan, Anthesis
clock 19 May 2025 • 4 min read
Equans UK and Ireland's Chris O'Connor: 'All roads will eventually lead to net zero'

Equans UK and Ireland's Chris O'Connor: 'All roads will eventually lead to net zero'

Equans' head of hydrogen explains why we should celebrate every single low carbon industrial project

BusinessGreen staff
clock 16 May 2025 • 3 min read