Greenwashing 2.0: It's back and it's got more sophisticated

clock • 3 min read

Trewin Restorick argues that moves to tackle packaging waste have unleashed a new wave of dubious corporate announcements

The alarm bells started to ring with the growing number of emails from PR companies. A typical message runs along the lines of ‘Our client is phasing out some plastic packaging but it is going to take...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Oatly ruling: What terms can plant-based food brands use?

Oatly ruling: What terms can plant-based food brands use?

EXPLAINER: Despite Oatly being effectively banned from using the word 'milk' in its marketing, could the Supreme Court's recent ruling represent a 'moment of maturation' for the plant-based foods sector?

Stuart Stone
clock 03 March 2026 • 11 min read
UK Green Business Awards: Entry deadline extended

UK Green Business Awards: Entry deadline extended

In response to popular demand the deadline for entries for the UK Green Business Awards 2026 has been extended to Monday 9th March

BusinessGreen staff
clock 02 March 2026 • 2 min read
UK Green Business Awards 2026: Last chance to enter

UK Green Business Awards 2026: Last chance to enter

Deadline for entries to the UK's most prestigious green business awards falls on Friday 27th February

BusinessGreen staff
clock 26 February 2026 • 2 min read