Greenwashing 2.0: It's back and it's got more sophisticated

clock • 3 min read

Trewin Restorick argues that moves to tackle packaging waste have unleashed a new wave of dubious corporate announcements

The alarm bells started to ring with the growing number of emails from PR companies. A typical message runs along the lines of ‘Our client is phasing out some plastic packaging but it is going to take...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Speak to your customers about the climate and nature issues they care about

Speak to your customers about the climate and nature issues they care about

Businesses first need to understand the views of their customers and staff on climate and nature before launching new green initiatives, policies or campaigns, writes Emma Peet from Climate Outreach

Emma Peet, Climate Outreach
clock 04 December 2025 • 3 min read
'Missed opportunity': Fewer than one per cent of travel agent adverts include 'green' content

'Missed opportunity': Fewer than one per cent of travel agent adverts include 'green' content

Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds

Stuart Stone
clock 02 December 2025 • 5 min read
ASA cracks down on money saving claims for low-carbon homes

ASA cracks down on money saving claims for low-carbon homes

Watchdog rules against Good Energy advert promoting cost-saving potential of low carbon homes, arguing it should have provided greater clarity on how such claims can be substantiated

clock 26 November 2025 • 5 min read